Hello McKinsey HR team,
As promised, here is a selection from my portfolio, showcasing projects in which I have driven innovation, shaped strategy, launched products, and built brands that stand out in competitive markets. My focus has always been on delivering value through high-quality, on-trend products and strategies that boost margins and profitability.
I am confident that my expertise in product innovation, development, sourcing, and market introduction will allow me to bring fresh, impactful solutions to your clients.
Paderno
We acquired the brand with an aggressive growth target. With a clear product and brand development strategy, in five years, we grew it to $50M. The growth came through developing a comprehensive product launch roadmap, backed by product and customer research.
I led the launch of the Paderno Blenders and 20+ appliances, as well as cookware, cutlery, and kitchen tools, partnering with top-tier factories in the industry. These projects required close collaboration with cross-functional teams and suppliers to ensure on-time, on-budget delivery.
During my time as manager I built and managed a team of product and design professionals, mentoring them on product development, vendor negotiation, and go-to-market execution. Developing that talent was a key part of sustaining the brand's growth.
Click here for the main story and the projects linked below.
AeroForce Leaf Blower
This project started out as a concept built with a pizza box in 5 minutes, that led to a patent, an expanded program, millions in sales and a national marketing campaign two years in a row.
I led the product strategy, design, development and product launch for this project.
Vida by Paderno
This brand was designed to displace national brands and grow market share for control brands. Working factory direct, we built this brand from zero to the sixth biggest cooking brand in less than 5 years driven by an aggressive product launch road map.
As associate manager I led the development of the visual brand language and sourcing key categories.
As manager I led and mentored the team to grow the business and launch over 100 products in 2025 across all categories.
For the full story click here.
KickStart Bike
This project presented a unique challenge because we had two distinct audiences: kids and parents. Through research, we developed an innovative bike that gave kids the confidence to learn to ride and provided parents with the tools to support them. Our solution to help kids ride led to a national ad campaign and sellouts across the country.
