Hello Pro Spin Team.
Here are a few products relevant to the work you do. There are many more projects in my portfolio, and I’d welcome the opportunity to walk you through them.
AeroForce Leaf Blower
I led this project through every stage, from the initial concept to the final launch. The project demonstrates the full design process: a “fail fast” prototype, refinement into a market ready product, millions in sales, two national marketing campaigns and a patent.
KickStart Bike
This project presented a unique challenge because we had two distinct audiences: kids and parents. Through research, we developed an innovative bike that gave kids the confidence to learn to ride and provided parents with the tools to support them. Our solution to help kids ride led to a national ad campaign and sellouts across the country.
Paderno and Vida
I led the brand launches for both Paderno and Vida. Under my leadership, each brand grew to $50M in just five years. For both, we built a product roadmap focused to customer needs, whether for the avid home chef seeking high-quality equipment or the fashion-conscious home cook looking for an attractive kitchen addition.
