Hello MaRS Recruiting Team,
As promised, here is a selection from my portfolio, showcasing projects in which I have driven innovation, shaped strategy, launched products, and built brands that stand out in competitive markets. My focus has always been on turning innovation and technology into high-quality, on-trend products.
I am confident that my expertise in product innovation, development, sourcing, and market introduction will allow me to bring fresh, impactful solutions to your clients.
AeroForce Leaf Blower
This project started out as a concept built with a pizza box in 5 minutes, that led to a patent, an expanded program, millions in sales and a national marketing campaign two years in a row.
I led the development of the technology, product strategy, design, development and product launch for this project.
KickStart Bike
This project presented a unique challenge because we had two distinct audiences: kids and parents. Through research, we developed an innovative bike that gave kids the confidence to learn to ride and provided parents with the tools to support them. Our solution to help kids ride led to a national ad campaign and sellouts across the country.
Paderno
We acquired the brand with an aggressive growth target. With a clear product and brand development strategy, in five years, we grew Paderno to $50M. The growth came through developing a comprehensive product launch roadmap, backed by product and customer research.
I led the launch of the Paderno blenders and 20+ appliances, as well as cookware, cutlery, and kitchen tools, partnering with top-tier factories in the industry. These projects required close collaboration with cross-functional teams and suppliers to ensure on-time, on-budget delivery.
During my time as manager I built and managed a team of product and design professionals, mentoring them on product development, vendor negotiation, and go-to-market execution. Developing that talent was a key part of sustaining the brand's growth.
Click here for the main story and the projects linked below.
