Hello Mitch,

As promised, here’s a curated selection of my portfolio, showcasing projects where I’ve driven innovation, launched products, and built brands that stand out in competitive markets. My focus has always been on delivering value through high-quality, on-trend products or strategies that boost margins and profitability.

I’m confident my expertise in product innovation, development, sourcing, and market introduction can bring fresh, impactful solutions to your brands and customers.

Paderno

When we acquired the brand, it had only a few national cookware SKUs. Within five years, we grew it 10x by developing a comprehensive product launch roadmap—backed by product and customer research—and creating 2,500 pages of specs for the initial launch.

I led the launch of the Paderno Blenders and 20+ appliances, as well as cookware, cutlery, and kitchen tools, partnering with top-tier factories in the industry. These projects required close collaboration with cross-functional teams and suppliers to ensure on-time, on-budget delivery.

Vida by Paderno

This brand was designed to be speed to market, leaning into white-labeling product as much as possible but still having a cohesive brand to tie them all together. Working factory direct, we built this brand from zero to the sixth biggest cooking brand in less than 5 years driven by an aggressive product launch road map.

As associate manager I led the development of the visual brand language and sourcing key categories. As manager I led and mentored the team to grow the business and launch over 100 products in 2025 across all categories.

AeroForce Leaf Blower

This project started out as a concept built with a pizza box in 5 minutes, that led to a patent, an expanded program, millions in sales and a national marketing campaign two years in a row.

KickStart Bike

This project presented a unique challenge because we had two distinct audiences: kids and parents. Through research, we developed an innovative bike that gave kids the confidence to learn to ride and provided parents with the tools to support them. Our solution to help kids ride led to a national ad campaign and sellouts across the country.