Hello Alan and Chad,
Here are some of my key projects that demonstrate my process for building brands and bringing attractive, innovative products to market.
Paderno
The brand started as $5M, and within seven years we built it to over $50M. In all categories we did extensive product research, customer research and built a roadmap for launching the products and the brand.
I played a lead role in the launch the Cast Iron Roaster, Cutlery and Kitchen Appliances.
This brand was designed to be speed to market, leaning into white-labeling product as much as possible but still having a cohesive brand to tie them all together. Working factory direct, we built this brand from zero to nearly $50M in less than 5 years
