My passion for cooking started at an early age, and has been further developed through the culinary and baking courses I have taken at George Brown College. It continues to shape my design work today.
Here are a few of the most relevant kitchen products I have done in recent years. I would welcome the opportunity to walk you through my portfolio.
Paderno
Paderno was acquired by Canadian Tire in 2017 with the goal of becoming a top-tier kitchen brand, competing with leaders like KitchenAid, Breville, All-Clad, and Vitamix.
In just seven years, we grew the brand from $5M to over $50M in sales. We achieved growth in a category where many premium brands have seen declines.
I played a lead role in the launch the Paderno Appliances, Cutlery and Cast Iron Roaster.
Vida by Paderno was created to target the “better-level” kitchen segment against brands like Cuisinart, Black & Decker, and Ninja. As design lead, I drove product development and partnered with cross functional teams to balance innovation, performance, and affordability.
In 2022 I took over as manager and the team grew the brand to nearly $50M in annual sales in just 5 years. The brand grew through an agressive product development launch calendar.
