Hello Starfrit team
I bring a designer’s precision and a chef’s intuition to kitchen products.
Trained in design and culinary, and tested across brands, from scrappy direct to consumer brands to industry leaders, I specialize in turning ideas into market-ready solutions that sell. Through research, design, sourcing, and strategy, I elevate every phase of your product journey.
Below are some projects that relevant to your great brands. Let’s discuss how my portfolio can inspire your next launch.
Paderno
Paderno was acquired by Canadian Tire in 2017 with the goal of becoming a top-tier kitchen brand, competing with leaders like KitchenAid, Breville, All-Clad, and Vitamix.
In just seven years, we grew the brand from $5M to over $50M in sales. We achieved growth in a category where many premium brands have seen declines.
I played a lead role in the launch the Paderno Appliances, Cutlery and Cast Iron Roaster.
Vida by Paderno was created to target the “better-level” kitchen segment against brands like Cuisinart, Black & Decker, and Ninja. As design lead, I drove product development and partnered with cross functional teams to balance innovation, performance, and affordability.
In 2022 I took over as manager and the team grew the brand to nearly $50M in annual sales in just 5 years. The brand grew through an agressive product development launch calendar.
