Hello,
I’ve selected a number of portfolio projects that align with your organization’s focus. These highlights showcase my experience in developing tools and outdoor power equipment, managing high-impact brands, and driving product success during my tenure at Canadian Tire.
Maximum Tools
To compete for professional tradespeople, one of Canadian Tire’s most valuable customer segments, the brand needed a full rebuild grounded in modern product strategy and brand design. The brand refresh focused on power tools, hand tools, accessories and consumables.
AeroForce Leaf Blower
From concept to launch, I led this entire project. The end result was one utility patent, one design registration, two national TV campaigns and over 60,000 units sold.
Yardworks was an established but stagnant brand, long overdue for an update. This project marked the brand’s first major evolution, aimed at modernizing its identity.
