Here are a few of the key projects that are most relevant to the work you do at Midland Power. I look forward to waking you through my portfolio and some of the key projects.
Maximum Tools
To compete for professional tradespeople, one of Canadian Tire’s most valuable customer segments, the brand needed a full rebuild grounded in modern product strategy and brand design.
AeroForce Leaf Blower
From concept to launch, I led this entire project. The end result was one utility patent, one design registration, two national TV campaigns and over 60,000 units sold.
Yardworks was an established but stagnant brand, long overdue for an update. This project marked the brand’s first major evolution, aimed at modernizing its identity.
